5 ways to boost your marketing strategy with data

Data driven marketing is not a new concept for businesses. Several researches have shown that businesses who make use of analytics and data effectively achieve more success compared to those who don’t. Every business requires a team of efficient analysts and some of the widely used tools in order to use this data effectively. Some of the popular tools are Google Analytics, LoginRadius, Marketo, etc which help to gather precious data.

Here we have compiled five ways how data can boost your marketing strategy :

1. More efficient marketing budget management :

The prime challenge faced by marketers is to maximize business benefits without increasing marketing budget. Collecting precious user data is a great way to achieve this goal. When you deeply analyze this data, you can be able to find out which are your marketing campaigns are driving your business most benefits and that way you can put more efforts on the same. Data helps marketers to create more focused and user oriented marketing strategies thereby optimizing marketing budget.

2. Helps in more in-depth competitor analysis :

The best thing about data driven marketing is that it helps you to do more in-depth competitor analysis. With several type of marketing data you get the ability to know where you rank compared to your competitors and how can you beat them.

For instance, one of the most popular type of data is Social Data which can be gathered using several social media analytics tools. This social data helps you to explore social media presence of your competitors and helps in making more efficient social media marketing strategies compared to them.

3.  Helps in creating more efficient buyer personas :

One of the most crucial steps for all the marketers. User profile data contributes a lot in creating a better buyer personas. With precious user profile data, businesses can gain access to over 200 data points including name, gender, email, history, likes and many more. By in-depth analysis of this data, businesses can do understand their user base and then create more efficient marketing strategies accordingly.

4. Helps in providing better content to your audience :

With data driven marketing you are able to find out which of your content, audience is finding more engaging and which one are not. That way you can plan future content accordingly. Tools like Google Adwords’ Keyword Planner, can help you to find out the most popular phrases and by using those phrases in your content, you can attract a huge audience.

5. Data driven marketing helps in discovering better marketing techniques : It is very essential for marketers to analyze the numbers to improve their marketing efforts. Many of the marketers don’t understand the significance of this analysis but the truth is that this in-depth analysis can become a strong pillar of your upcoming marketing strategies.

Businesses are always looking for several ways to enhance their user experience and data helps them exactly with that. With data driven marketing, businesses can improve their audience experience thereby improving the overall business.
The article was originally published at : http://blog.loginradius.com/2015/01/8-ways-data-boosts-marketing-strategy/